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Written and directed by Olivia, this short film was her chance to step outside of the audio world and enter the film industry. Creating this concept for a short film, she wanted to give herself the experience of as many roles as possible. For this gig her roles include, writer, director, producer, boom operator, sound recordists, post audio engineer, and participated in a director’s cut session.

This creative piece is a satirical infomercial that addresses and mocks the concerning and damaging agenda of the infomercial industry through irony. This piece draws on critical theories of capital discourse, critique of consumerism, and critical visual theory.

The script and on-screen acting channels absurdism by fusing comical and off-putting themes to enhance the overall message, and cultural engagement through showcases of mockery and slapstick. Through such, we are enlightening and educating viewers, by evoking discussions and skepticism towards manipulative marketing and the structured agenda these infomercials encourage.


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